Generational marketing, particularly over the last couple of decades, has been vital to businesses and advertisers. The focus has been on millennials during this time, that is, those born between 1980 and about 1995. There are, however, other newer generations coming through. Many people who belong to Generation Z, those born between 1995 and 2012, […]Read more "Marketing Beyond Millennials: How to Attract and Engage Gen Z and Beyond"
Leaders should be ruthless, combative, relentless and committed to getting the job done, whatever it takes. Even if you don’t know the 16th Century treatise The Prince, you’ve almost certainly heard of its author, Machiavelli. The name has become synonymous with all things cunning and unscrupulous, especially in the realm of politics. This slim volume […]Read more "Leadership And Management: What We Can Learn From The Prince"
For any business attempting to forge a path in today’s competitive market place, getting the right marketing and growth strategy in place, particular with respect to digital media, is key. While many look at individual tactics and tools such as SEO, content creation, social media engagement, and pay per click advertising, few bring all this […]Read more "Learnings From The Art of War In The Age of Digital"
Demographics have become increasingly important in marketing, especially with the growth of better segmenting algorithms and plenty of big data to draw on that can help mould effective strategies. One group that is now extremely important to brands are millennials, those born between the early 1980s and the turn of the century. In fact, they’ve […]Read more "A Guide To Marketing To Millennials In India"
Artificial intelligence is the future. Artificial intelligence is science fiction. Artificial intelligence is already part of our everyday lives. All those statements are true, it just depends on what flavor of AI you are referring to. For example, when Google DeepMind’s AlphaGo program defeated South Korean Master Lee Se-dol in the board game Go earlier […]Read more "What’s the Difference Between Artificial Intelligence, Machine Learning, and Deep Learning?"
There are a host of opportunities available through new tech that can boost engagement between customers and providers and the future will see this being used to ever greater degrees for the benefit of both parties.Read more "Airports, Passengers & the Future Use of Technology"
Developments in technology over recent years means you have plenty of tools at your disposal if you want to develop a strong and meaningful marketing strategy over the coming 12 months.Read more "8 Digital Marketing Trends to Watch for in 2017"
The sharing economy is growing rapidly which poses problems for maintaining consumer trust and supplier quality of serviceRead more "The Sharing Economy Revolution: India Is Ready To Take Next Big Leap"