For any business attempting to forge a path in today’s competitive market place, getting the right marketing and growth strategy in place, particular with respect to digital media, is key. While many look at individual tactics and tools such as SEO, content creation, social media engagement, and pay per click advertising, few bring all this […]
Read more "Learnings From The Art of War In The Age of Digital"
Demographics have become increasingly important in marketing, especially with the growth of better segmenting algorithms and plenty of big data to draw on that can help mould effective strategies. One group that is now extremely important to brands are millennials, those born between the early 1980s and the turn of the century. In fact, they’ve […]
Read more "A Guide To Marketing To Millennials In India"
Artificial intelligence is the future. Artificial intelligence is science fiction. Artificial intelligence is already part of our everyday lives. All those statements are true, it just depends on what flavor of AI you are referring to. For example, when Google DeepMind’s AlphaGo program defeated South Korean Master Lee Se-dol in the board game Go earlier […]
Read more "What’s the Difference Between Artificial Intelligence, Machine Learning, and Deep Learning?"
There are a host of opportunities available through new tech that can boost engagement between customers and providers and the future will see this being used to ever greater degrees for the benefit of both parties.
Read more "Airports, Passengers & the Future Use of Technology"
Developments in technology over recent years means you have plenty of tools at your disposal if you want to develop a strong and meaningful marketing strategy over the coming 12 months.
Read more "8 Digital Marketing Trends to Watch for in 2017"