Learnings From The Art of War In The Age of Digital

For any business attempting to forge a path in today’s competitive market place, getting the right marketing and growth strategy in place, particular with respect to digital media, is key. While many look at individual tactics and tools such as SEO, content creation, social media engagement, and pay per click advertising, few bring all this […]

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A Guide To Marketing To Millennials In India

Demographics have become increasingly important in marketing, especially with the growth of better segmenting algorithms and plenty of big data to draw on that can help mould effective strategies. One group that is now extremely important to brands are millennials, those born between the early 1980s and the turn of the century. In fact, they’ve […]

What’s the Difference Between Artificial Intelligence, Machine Learning, and Deep Learning?

Artificial intelligence is the future. Artificial intelligence is science fiction. Artificial intelligence is already part of our everyday lives. All those statements are true, it just depends on what flavor of AI you are referring to. For example, when Google DeepMind’s AlphaGo program defeated South Korean Master Lee Se-dol in the board game Go earlier […]

8 Digital Marketing Trends to Watch for in 2017

Developments in technology over recent years means you have plenty of tools at your disposal if you want to develop a strong and meaningful marketing strategy over the coming 12 months.

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The Musings Of An Always Thinking Marketer

Month: March 2017